Nine years on one platform, down to the detail.
Serein is a one-person studio — Lazar Jovanetić, senior WordPress developer. As lead developer at SWOT Digital (Dublin), he worked across a portfolio of 300+ sites — builds and migrations, integrations, performance, and production fixes.
The same person from the first call to launch.
Nine years on WordPress, WooCommerce, and Shopify: building sites and stores, converting designs, migrations, and fixing production issues. From 2020 to 2023, lead WordPress developer at SWOT Digital in Dublin, across a portfolio of 300+ sites.
Three rules I work by.
Results before aesthetics
Every design and code decision is measured against what the site needs to achieve. A pretty storefront that doesn't do its job isn't a solution.
I measure, I don't just claim
Every project has before-and-after numbers: speed, Core Web Vitals, leads or orders — whichever the goal calls for.
Direct communication
You talk to the person actually building your site, not an account manager. Weekly check-ins, no middleman.