Websites and stores that earn their keep.
I build websites and online stores on WordPress, migrate off legacy systems, and write custom solutions for workflows an off-the-shelf setup doesn't cover. Nine years on the platform, 300+ sites shipped.
A site is a tool, not a shop window.
Two service tracks, one platform.
Websites and stores on WordPress — from a presentation site to a store with custom rules and integrations.
Website builds
Marketing, corporate, and content-driven sites. A custom theme built for the project, with an admin your team can actually use without a manual.
eCommerce stores
WooCommerce and Shopify stores, plus custom logic for whatever a standard store setup doesn't cover.
Selected work.
Sites and stores for clients across Serbia, Europe, and the US — design conversions, migrations, and custom builds.
Magna Pest Solutions
Custom CMS → WordPress · 2025Američka firma za tretiranje štetnika sa 11 lokacija na jugu SAD. Sajt je stajao na zatvorenom custom CMS-u u kom je svaka izmena tražila developera, a katalog od preko 40 vrsta štetnika i mreža lokalnih strana rasli su bez sistema.
Prebacio sam ceo sadržaj na WordPress: šeme za štetnike, usluge i lokacije, redirekcije jedan-na-jedan za sve stare URL-ove i admin u kom marketing tim sam otvara novi grad ili vrstu štetnika.
New Bridge Holistic Center
Figma → WordPress · Jacksonville, NC · 2026Centar za masažu i holistički wellness u Sjedinjenim Državama. Klijent je doneo gotov Figma dizajn i tražio sajt koji vlasnici mogu sami da vode: sedam usluga, cenovnik, članstva, gift kartice i online zakazivanje.
Konvertovao sam dizajn u WordPress jedan-na-jedan, sa sekcijama koje vlasnici sami popunjavaju, lokalnim SEO-om za Jacksonville i povezanim sistemom za zakazivanje i Google recenzije.
We Speak Ads
Izrada sajta · performance agencija · 2026Boutique performance agencija koja radi na tržištima SAD, EU, UAE i Singapura. Sajt je trebalo da nosi tvrd komercijalni ton, četiri servisa, case study-je sa brojevima i formu koja kvalifikuje upit pre prvog poziva.
Napravio sam sajt na WordPress-u sa sekcijama koje tim sam kombinuje: servisi, koraci procesa, success stories sa animiranim brojevima, testimonijali i kontakt forma sa poljima za budžet i tražene servise.
Timberex
Dizajn i development · višejezični sajtProjekat od nule: dizajn i development. Sajt je trebalo da radi na više jezika, sa istom strukturom sadržaja u svakoj verziji i prebacivanjem jezika koje ne izbacuje posetioca na početnu.
Postavio sam jezičke verzije tako da se svaka strana prevodi u paru, sa odvojenim SEO poljima po jeziku i adminom u kom se nova jezička verzija dodaje bez razvoja.
Four phases. No surprises.
A mid-size site goes live in four to six weeks, in clear phases. You see progress weekly, not monthly.
Audit
I measure where things stand — what's killing performance and conversion, what's still done by hand, what needs rebuilding.
Design
Categories, product pages, and checkout — the path to cart with the least friction.
Development
Theme, payments, shipping, integrations, and automation — all tested on staging.
Launch
A cutover with zero sales downtime, order monitoring, and a month of support.
Results, in their words.
The collaboration was clear and well organized from start to finish. The site looks more professional now, it's easier to navigate, and it communicates what we offer far better.
What stood out most was how straightforward and no-nonsense the whole process was. We got a modern site that's easy to use — both for us and our visitors.
The site is laid out far more clearly than before, and it finally guides visitors toward an inquiry without unnecessary distractions.
Frequently asked questions.
A 6–10 page site: three to five weeks. More complex projects with integrations: six to ten weeks, in phases.
No. I build a copy on staging, map every redirect, and test payments before switching DNS. The old store keeps taking orders right up to the cutover.
Yes. The admin stays clean, fields are clearly labeled, and handover includes a short video on adding products, variants, and prices.
Yes, on a monthly basis: updates, backups, order and performance monitoring, and small changes as needed.